1990~1999
Lay the foundation for company development
● Agent for pharmaceuticals and OTC products, expanding the markets of hospitals, pharmacies, and laying the foundation for the company's development.
● Launched “陽生 368 Ginseng Turtle Deer Medicinal Liquor” TV commercial, which was well received by the public and became the leading brand of ginseng liquor.
● Launched a TV commercial for “EARSUN Propolis Growth Milk Powder”. The shallow operation brings unlimited business opportunities to franchise pharmacies and also builds brand loyalty in the hearts of consumers.
● 1998 Taiwan EARSUN Co., Ltd. was established, and a TV commercial for “DESEMI Honey Triple Goat Milk Powder” was launched.
1990~1999
2000~2005
Won the finalist of the Biotechnology and Medical Quality Award
● The administration building and GMP-grade milk powder factory were completed and put into use.
● In cooperation with Taipei Medical University, focusing the research on the safety and immune function evaluation of “EARSUN Propolis Growing Milk Powder” was carried out.
● Jun, 2002 Completed the experimental report on the safety assessment of “EARSUN Propolis Growing Milk Powder”, and was shortlisted for the 2002 Biotechnology and Medical Quality Award in the same year.
● Jun, 2005. Completed the experimental report on the immune function evaluation of “EARSUN Propolis Growing Milk Powder”.
2000~2005
2006~2009
Build brand loyalty
● Launched the TV commercial of “LineShow Series Milk Powder”, and hired Ms. Zhi Yihua, a well-known Taiwanese TV host, as the brand spokesperson. The shallow operation brought unlimited business opportunities to the pharmacies. It also builds brand loyalty in the minds of consumers.
● The manufacturer has passed the international double certification of ISO 22000 & HACCP . (20270629)
● Oct, 31th, 2008 Signed an OEM contract with Nestle Taiwan Ltd.
2006~2009
2009~2011
Modlee Biotechnology Co., Ltd.
● The company name was changed to Modlee Biotechnology Co., Ltd.
● Aug, 2011 was certified by TAF laboratory (ISO-17025).
● Aug, 2011 “世詮 Balanced Nutrition” was registered for inspection and registration of special nutritional food by the Department of Health.(20261118)
2009~2011
2012~2015
Complete the registration with the CNCA
● Apr, 2012 Approved the second production line (AFC) officially produce through the Swiss headquarters of an international food company.
● Jun, 2013 “CHIA BEI Nutri-CB NPlus” received the MOHW Special Nutritional Food Registration Certificate. (20281128)
● Feb, 2015 The first milk powder factory in Taiwan to complete the registration with the CNCA of Mainland China.
2012~2015
2016~2024
Nutrition OEM Milestones
● Jul, 2016 “CHIA BEI PRATEINFAR” received the MOHW Special Nutritional Food Registration Certificate. (20210725)
● Oct, 2019 “CHIA BEI NUTRI-CB PLUS” received the MOHW Special Nutritional Food Registration Certificate. (20241030)
● Feb, 2021 “EARSUN 易膳 PLUS BALANCED NUTRITION FORMULA” received the MOHW Special Nutritional Food Registration Certificate. (20260224)
● Nov, 2021 “Yierkang balanced nutrition formula” received the MOHW Special Nutritional Food Registration Certificate. (20261116)
● Nov, 2021 “世詮 Balanced nutrition” received the MOHW Special Nutritional Food Registration Certificate. (20261118)
● Jan, 2022 “康齡聯合補體均衡營養素” received the MOHW Special Nutritional Food Registration Certificate. (20270111)
● May, 2023 “EASELAND 體適能均衡營養素配方” received the MOHW Special Nutritional Food Registration Certificate. (20280509)
2016~2024
2025 ~ Continuing the Journey
Embracing New Challenges
● Apr, 2025 “You Li Balanced Nutrition” received the MOHW Special Nutritional Food Registration Certificate. (20300407)
● Jun, 2025 Signed a formal OEM partnership agreement with AGV PRODUCTS CORP.
● Sep, 2025 “EARSUN Pure Milk Powder” certified Halal by the Taiwan Halal Integrity Development Association (THIDA).
2025 ~ Continuing the Journey